Among the most notable Amore Pacific’s brands are Laneige, a cosmetic line that is endorsed by top Korean actress Song Hye Kyo, and Sulwhaso, a product that incorporates ginseng and other Asian herbs. Thanks to his dedicated work, Suh was presented with Ernst & Young award for Korea’s best CEO in 2010. In addition to its business ventures, Amore Pacific launched a breast cancer foundation and has offered full support nation’s Pink Ribbon Love Marathon over the last decade to help breast cancer victims.