Dollar Shave Club gained international attention after releasing what is still considered arguably the best corporate viral video of all time. The video, which starred Dubin, took Dollar Shave Club’s business to another level. In 2016 Dollar Shave Club was acquired for $1 billion in cash. At the time it is generally estimated that Dubin owned around 30% of the company.  Michael Dubin had a colonoscopy streamed live online as part of a campaign with the Colon Cancer Alliance to “wipe out” colon cancer.