With headquarters in Cochin, South India, it operates 85 stores in India and the Middle East. In addition to the prominent jewelry chain, Alukkas also holds interests in a luxury air charter, currency exchange companies as well as in Jolly Silks, a renowned Silk firm under Joy Alukkas Group of companies. Most recently, he has reportedly bought one more aircraft called an Embraer Phenom 300, meant for his Joy Jets, an air charter that is much in demand from India’s politicians and tycoons.