He was signed to Jive Records in March 2010, than on December 12th, 2010, Latimore released his single “Like ‘Em All” ft. Diggy Simmons. A few short months later he shot his first video for that single, it was released in early 2011. He also added acting to his list of talents appearing in a post-apocalyptic thriller Vanishing on 7th Street, as well episodes of Tyler Perry’s House of Payne, and One Tree Hill. Latimore has also guest starred on the Disney Channel show So Random and the new BET sitcom Reed Between The Lines. He will be featured on the 2011 Scream Tour “The Next Generation” headlined by Mindless Behavior and Diggy Simmons. He released an alternate version of his single Like ‘Em All, on September 9, 2011.