Thus, he realized that people want to know about property and auto insurance beyond life insurance policies and proposed that Occidental expand its offerings. After his offer was openly rejected, he left the company in 1954 to start his own insurance provider, the Mercury Insurance Group. As a leader of Mercury, he proved successful in incorporating personal insurance policy together with automobile, casualty and property insurance. It may seem strange today, but it was a time when automobile insurance business was not as flexible as now. Vehicle owners were paying the same rate despite of their driving experience or record. Mercury insurance came to the auto insurance market with different rates based on the experience and driving record of the policy owner. Now, the company has an asset of $4 billion and more than 4000 agents are working for the company all around the United States. George Joseph is currently the Chairman of the board, whereas Gabe Tirador serves as Mercury’s CEO.