The slightly tongue-in-cheek blog features photos posted by the children of wealthy business people and celebrities as they go about partying and traveling. Gilt frames surround all of the photos that primarily feature famous offspring, in various states of undress, frolicking in exotic locations. Chloe is largely featured hanging out with young supermodels like Bella Hadid, and is also known for dating Scott Disick. Before Disick started dating Kourtney Kardashian, he and Chloe were an item, and in 2015 after the public split between Kardashian and Disick, Chloe and Scott were seen together on vacation with friends in Monte Carlo.