Giraldi has worked on ad campaigns for Pepsi-Cola which featured Michael Jackson and Lionel Richie. He has directed commercials for Miller Brewing Company using many celebrities and has done many commercials for Broadway shows. He produced the feature film Dinner Rush in 2000 and has since produced 40 shorts. For the Michael Jackson “Beat It” video he won an American Music Award, People’s Choice Award, and Billboard Music Award. He also directed music videos for Michael Jackson and Paul McCartney, Pat Benatar, Lionel Richie, Daryl Hall & John Oates, Diana Ross, and Will Smith. Giraldi has also been involved in the restaurant business in New York.