How Two British Brothers Earned A Half Billion Dollars Off A Controversial Violent Cinematic Culture Shifting Epic Video Game Franchise
At the heart of their empire is “Grand Theft Auto,” the most profitable video game franchise in history. What started as a scrappy, top-down crime simulator became an open-world juggernaut that earned more than $1 billion in just three days with 2013’s “GTA V.” Across all iterations, the series has generated over $10 billion in revenue—more than most blockbuster film franchises, and without ever needing a sequel every year. Behind the scenes were two brothers obsessed with detail, legacy, and control....