How One Brilliant But Very Risky Decision Earned Lucille Ball A Fortune Launched A Media Empire And Changed Television Forever
In 1950, network executives dismissed her idea of starring in a show with her Cuban-born husband. In 1951, she was the biggest star on television. By the time she sold her company in 1967, she was one of the richest and most powerful women in entertainment history. Long before streaming, reruns, and binge-watching became billion-dollar industries, Lucille Ball understood one simple, powerful truth: ownership creates generational wealth. Thanks to one bold, high-stakes deal she made for “I Love Lucy,” Lucy didn’t just cement her legacy—she built a media empire that still exists today....